This is Deval Patrick's most recent advertisement. In this advertisement, he uses textual evidence instead of verbal evidence in order to get his point across. He then finishes his speech by telling the audience how he will not be satisfied until everyone looking for a job has one.

During the advertisement, Patrick interrupts his speech with slides talking about what Charlie Baker would do even though what is on the slide is exactly what he is saying in his speech. By visually presenting the facts against Charlie Baker, the audience can see hard evidence about Charlie Baker cutting jobs and unemployment benefits. This works for Patrick because hard evidence is stronger than verbal evidence. Because of the textual evidence, the audience is able to see the idea and remember those facts when going to the polls. Therefore, Patrick uses textual evidence instead of visual evidence in order to force the audience to read and remember these facts during the election process.

Deval Patrick continues his speech by stating his goals for the future. He says that he will not be satisfied until anyone who wants a job, has one. Patrick is getting on the people’s side here because he is devoting his time to finding jobs for the unemployed. The people watching this advertisement respect it because they now they know that they have someone out there fighting for jobs.

Patrick ends his speech by saying, “Its not my job were fighting for, it’s yours.” Patrick says this to reassure the people that he is not saying that he will find jobs and keep their unemployment benefits just to get their votes; he is reassuring them that they are fighting for their jobs. By doing this, he gains the trust of his voters.

In Patrick’s advertisement, he uses some euphemisms in order to keep the morality of the crowd high. When he is talking about job cuts, he uses the phrase “unemployment benefits” instead of “food stamps and wages”. This keeps the morale of this speech high because no one is bogged down by the idea of how they could be unemployed and receiving these benefits. Patrick maneuvers around this successfully. Another part where Orwell’s ideas are present is when Patrick uses the word “commonwealth”. This word is long and hard to understand. It can be used for many things. I am a good student and I did not even know what it means until I looked it up, of course. Orwell ideas of political language are present in this speech because Patrick uses euphemisms and big words that are hard to understand.

Deval Patrick uses textual evidence in his speech in order to provide the audience with concrete facts. He gains their trust by assuring them that they are fighting for their jobs, not his. By doing this, Patrick establishes a sense of reliance from the people.

http://devalpatrick.com/entries/our_newest_television_ad_storm