Christine O’Donnell, who is a Republican running for the spot in the senate in Delaware, released this brief speech for TV and internet ads. She begins the ad rather strangely saying that she is not a witch, contrary to popular belief that she is a Wiccan. O’Donnell follows with the next sentence “I’m nothing you’ve heard, I’m you.” This abrupt start to the ad tells the audience the facts that she is not a witch and is the closest of relation to any regular citizen of Delaware. Soon after this introduction, O’Donnell gives a main idea of her policies as a candidate for senate. She tells her audience that politicians who cheat, corrupt and spend are against her ideals and that when she reaches the senate she will do what a regular supporter would do. Promising to do what a citizen does is very convincing. If a single person has a great idea, and Christine O’Donnell has promised to do what “you” would do, that person will vote for O’Donnell because of this policy. O’Donnell also ends the ad abruptly with the conclusive “I’m you” just to remind her audience what she stands for and that it is important to her in her election. The fast barrage of facts and statements allows the viewer to take O’Donnell’s information quickly and knowingly.

This ad also contains simple yet strong motives to draw voter support. Throughout the entire ad, there is a piano play soft music. This calms the viewer, rather than create a tense feel such as the ads which highlight the flaws of candidates. The calming nature of O’Donnell’s ad relieves the viewer from all problems they may be seeing with other candidates, and validates their thoughts of support for Christine O’Donnell. The lack of actual text in the ad works to O’Donnell advantage. With no words, the viewer has to focus on O’Donnell to hear what she is saying and why she is saying. The only text the viewer will see are O’Donnell’s name, campaign and the final shot which contains the sentence “I’m You.” Ending the ad with one of the principle ideals of O’Donnell leaves it sealed in the viewers head for some time afterward.

Christine O’Donnell, who is a Republican running for the spot in the senate in Delaware, released this brief speech for TV and internet ads. She begins the ad rather strangely saying that she is not a witch, contrary to popular belief that she is a Wiccan. O’Donnell follows with the next sentence “I’m nothing you’ve heard, I’m you.” This abrupt start to the ad tells the audience the facts that she is not a witch and is the closest of relation to any regular citizen of Delaware. Soon after this introduction, O’Donnell gives a main idea of her policies as a candidate for senate. She tells her audience that politicians who cheat, corrupt and spend are against her ideals and that when she reaches the senate she will do what a regular supporter would do. Promising to do what a citizen does is very convincing. If a single person has a great idea, and Christine O’Donnell has promised to do what “you” would do, that person will vote for O’Donnell because of this policy. O’Donnell also ends the ad abruptly with the conclusive “I’m you” just to remind her audience what she stands for and that it is important to her in her election. The fast barrage of facts and statements allows the viewer to take O’Donnell’s information quickly and knowingly.

This ad also contains simple yet strong motives to draw voter support. Throughout the entire ad, there is a piano play soft music. This calms the viewer, rather than create a tense feel such as the ads which highlight the flaws of candidates. The calming nature of O’Donnell’s ad relieves the viewer from all problems they may be seeing with other candidates, and validates their thoughts of support for Christine O’Donnell. The lack of actual text in the ad works to O’Donnell advantage. With no words, the viewer has to focus on O’Donnell to hear what she is saying and why she is saying. The only text the viewer will see are O’Donnell’s name, campaign and the final shot which contains the sentence “I’m You.” Ending the ad with one of the principle ideals of O’Donnell leaves it sealed in the viewers head for some time afterward.

http://www.youtube.com/watch?v=tGGAgljengs